Aimia Inc. is a data-driven marketing and loyalty analytics company. This project collaborated with Amsterdam and India AKQA team is creating a responsive e-com site for Nectar. We focused on a strong and smart search tools and better way to gather and redeem points for users. The main design color theme is inspired by India's dynamic colorful culture.
Creative Director: Matthew Steenburg
UX: Lawrence Weyman-Jones
UI Design: Mika Park, Robert Glad